Fashion Frames & Sunglasses

Discover our collection of Ray-Ban iconic sunglasses. Choose among the latest iconic sunglasses models, available in different styles, frames and lenses, including polarized sunglasses. Look through the most iconic frames, like Aviator, Wayfarer, Clubmaster, Round, New Wayfarer and many more.

All Ray-Ban sunglasses are made following a step-by-step creation process, from the design until the final quality check. The shades are made in different materials such as acetate, titanium and hypoallergenic metal, and all of them sustain rigid controls to transform them into the best sunglasses on the market. Each step of the process aims to reach the perfect style, functionality and comfort that distinguish Ray-Ban all over the world.

Established in 1975 and acquired in 2007, Oakley is one of the leading product design and sport performance brands in the world, chosen by world-class athletes to compete at the highest level possible. The holder of more than 850 patents, Oakley is also known for its innovative lens technologies, including PRIZMTM.

Exceptional aesthetic often arises from the combination of two seemingly opposing poles. Silhouette eyewear has always succeeded in mastering this art: Achieving unparalleled lightness through inner strength. To remain true to oneself and to constantly set new impulses. To create timeless design that also meets the spirit of the age.

Here in Austria, we have a long tradition of producing classic and innovative eyewear that goes right back to 1964. Our production philosophy – with its craftsmanship and emphasis on manual work – is akin to that of a cottage industry. The result is unique eyewear that will delight and surprise you in terms of its innovation. Excellent design and high-quality materials create a clarity of design that expresses the individuality of the people who wear them.

Each one of our frames is hand painted. This is what gives us the freedom to produce almost every pattern and color combination that we (or rather Ronit) can imagine. Looking closely one can actually see the paintbrush strokes and the texture of the paint, just like a painting on canvas. After the painting is done the frame undergo a special coating procedure, which will give it it’s finished look – crystal shiny or sandy matt – and which also protects the painting from dirt and other unwanted effects.

The frames are designed to look different from every angle, with fine detail and tiny embellishments, graduated color schemes and asymmetric designs. The ethos of the range is to create quirky ,individual styles that capture the wearer’s personality.

In 1996, Robert Morris created William Morris London – an independent company with a very ‘English’ brand. The aim? To offer designer glasses to every audience, providing superb original designs which continually evolve.

Coupled with the love and pride that goes into creating the frames is the same level of hard work, dedication and personal service that each member of the William Morris London team strive to give their customers on a daily basis.

From humble beginnings to what is today a successful global brand, William Morris London employ staff, agents and distributors all over the world.

As the market has grown, so have the collections, the designs, the point of sale and everything else that goes into making a brand that is embraced so fondly by everyone.

Just like the Music from which it constantly seeks inspiration, the Vinyl Factory collection offers, through its vintage frames, all kinds of exciting styles… so listen to your heart and enter here to admire our designs … but beware, beyond this page, you will be exposed to strong temptation sources… What to expect ? Well, retro, classic, or extravagant eyewear, but always elegant, designed with the greatest care and the most refined details. Sunglasses that will hide your shy eyes or strengthen your rock-star aura, which will catch the attention by captivating and mesmerizing the audience… Our vintage glasses will never go unnoticed and will follow you everywhere, they will be your wardrobe’s essential accessory, your (our) love declaration to Music and your (our) nonconformism manifesto. So, go ahead, browse these few pages, and get charmed by these beautiful retro frames, the melodies of Vinyl Factory.

Walter & Herbert Logo
Walter & Herbert Photograph

In September 1946, two young entrepreneurs partnered to create Optoplast Manufacturing Company Limited. In the 40 years that followed, Walter Conway and Herbert Thorn enjoyed great success as they developed technology such as the PIMO machine, an innovation that would shape the way spectacles were manufactured worldwide. Today, James Conway and Daniel Thorn are continuing this legacy. Using seven decades of industry experience, they have created their own collection of frames using materials and techniques that would make Walter and Herbert proud. Frames are hand finished in their UK factory in Liverpool.

LK Bennett Logo
LK Bennet Photo

Luxury British brand L.K.Bennett, was founded by Linda Bennett in London in 1990. Her vision; to bring Bond Street luxury to the high street and to empower and inspire confident femininity. Now a leading fashion house, L.K.Bennett is favoured by HRH The Duchess of Cambridge, celebrities and stylish women alike. 

Pala Logo
Pala Photo

Here’s what Pala say about themselves:- Pala are on a journey towards a sustainable fashion future. We want to protect our planet, and to do this we need to make our designs as sustainable as possible. As each season passes, we are continuing to innovate now offering both recycled acetate and bio-based designs housed in eco-friendly recyclable packaging and with carbon offset shipping. All of our sunglasses are vegan and cruelty-free. For every pair of sunglasses sold, we give back to eye-care programmes in Africa by providing grants to vision centres, dispensaries and screening programmes. To date, thousands of sight-impaired people have had their lives changed and their ability to earn an income enhanced thanks to receiving a pair of prescription glasses. Hassocks Eyecare Centre is proud to be a stockist.

Ted Baker Logo
Ted Baker Photograph

Ted Baker remains something of an enigma. In 1988 he established himself as a shirting specialist of some repute and quickly went on to develop a wider range of exceptional menswear designs. In time, he also found sophisticated ladies clamouring for him to apply his unique flair for fashion to womenswear as well. He duly obliged, of course, and soon all four corners of the world had cottoned on to what Ted still likes to call ‘fashion’s best kept secret’. Today, Ted Baker London is renowned for its perfect mix of distinctive design, beautiful quality and unconventional creativity, all liberally spiced with Ted’s irreverent sense of humour and unswerving attention to detail.

Joules Logo
Joules Photograph

Following in his Father’s footsteps, Tom Joules began selling clobber at country equestrian and other outdoor events across Great Britain more than three decades ago. One typically rainy afternoon, Tom realized that the clothing on offer really didn’t reflect customer’s personalities, country folk are colourful people but their clothing used to be quite the opposite.

So Tom designed 100 bright pink wellies. They sold like hotcakes, Joules was born.

Today they are still as crazy about colour, dotty about detail and as passionate about prints as they were 30 years ago. And because they keep looking to the countryside for all of its eccentricities to inspire them, they always will be.

Modo Logo
Modo Photo

Defined by slim silhouettes, innovative materials, and simple constructions, the MODO collection combines design and function for beautiful results. By pushing the limits of optical technology and comfort, we offer unparalleled strength and lasting quality.

In 2016 Modo launched the Buy a Frame – Help a Child See program in collaboration with Seva Foundation. Today they have helped more than one million children in India to see by offering free vision screenings, prescription glasses and corrective treatments. We are proud to support them in their efforts to be an eyewear industry leader in social responsibility.

Eco Logo
Eco Photograp

Making a difference starts with making better choices. That’s why eco decided to make it their mission to use recycled and biobased material in their Eco frames. And why they plant a tree for every frame purchased. Because all big changes come in the form of many small ones.

Woow Logo
Woow Photo

Impertinent and exalted, WOOW continues to deliver its little messages in style. It mixes Londonian PEPS and Parisian SPIRIT. A dose of vibrant colours and a pinch of humour enhance the recipe for these JOYFUL glasses.

Nifties Logo
Nifties Photo

NIFTIES Eyewear is designed to fit adults with fine facial features perfectly. Available in sizes 44-49, the NIFTIES collection has an international look, with flattering shapes and trendy colours. Each frame has very flexible temples and nifty details, such as the signature stripes on the temples that make NIFTIES stand out in the crowd.

Wolf Logo
Wolf Photo

WOLFeyewear is a family run, independent company that was created by Ian and Margaret Wolfenden in 2009. We supply exclusively to independent opticians and have been growing ever since we launched, even through the recession. Ian and Margaret have 50 years optical experience between them, and with a passion for frame design and quality they decided they would like to start their own collection.

Sea2Sea Logo
Sea2Sea Photo

Sea2see design and produces optical frames and sunglasses entirely made with recycled marine plastic waste collected in collaboration with thousands of fishermen in Spanish ports. Envision the change you want to SEA…and wear it!

Maui Jim got its start in 1980 as a small company selling sunglasses on Ka’anapali beach in Lahaina, Maui. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life we engineered the revolutionary PolarizedPlus2® lens.

What began as our Classic Collection of seven styles, has evolved into over 125 styles of sunglasses, all of which are polarized and protect from 100% of UVA and UVB rays.

Our home office is located in Lahaina, Maui, and we still design and test all of our sunglasses there.